Traditionally, Chelada is a Mexican beer cocktail made with beer, tomato, salt, lime and spices. AB InBev first launched the Bud Light Chelada range in the US in 2008.
THE ASK
Create a C-store specific program that addresses the POC of success and shopper journey throughout small format for the Bud Light Chelada family with a focus primarily on the Clamato and Non-Clamato based 25oz cans and introduce the new Mangonada offering.
The trade approach was acampaign with focus on cueing appetite appeal - Flavor + Refreshment.
TO CLAMATO OR NOT TO CLAMATO?
CON CALMATO O SIN CAMATO.
WITH BUD LIGHT CHELADA, YOU CAN ADD MORE FUN,
AND MORE FLAVORS TO YOUR MEAL OCCASIONS.