The Marketing strategy utterly focuses on bringing intangible attributes from the soul and spirit of the brand to give the users the tool to define their world and live, as they want. With the slogan “Vívelo Todo” (Live it all), Digitel tells the user that they are a companion who chooses how to live and define their world. With the Concept - El Mundo no nos define, Nosotros definimos al Mundo (The world doesn’t define us, we define our world). The brand claims to be the tool to identify their world and live it all. The new logo expresses a more dynamic where the sense of freedom predominates.
To strengthen the positioning and stay current with the technology in the new era, Digitel renews its corporate image to be even closer to their target.
